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Ed Bernstein
Senior Consultant

Ed Bernstein helps early stage companies in every aspect of their business, with a special focus on helping entrepreneurs refine and present their story to investors, customers, and the market.


Ed has a successful 25-year track record in founding, financing and growing consumer technology and entertainment companies.  He has raised over $70 million in public and private capital working with a variety of venture capital and strategic investors, including US Venture Partners, Softbank (now Mobius) Venture Capital, Steamboat Ventures (the funding arm of the Walt Disney Company), Canaan Partners, El Dorado Ventures, Scripps Ventures, EM Ventures, Sun Microsystems and Epson America.


Ed has played a significant role in a wide variety of media and technology companies including those focused on film and television, videogame, wireless entertainment, digital imaging, and entertainment PC software. 

After 10 years writing for consumer and technology publications, Ed joined the computer and video game industry, where he headed the team at Brøderbund Software that created the megahit children’s software series “Where in the World is Carmen Sandiego?”, which eventually became a hit TV, videogame, toy and licensing success story generating well over $1 billion in sales and licensing. 


He served as CEO and director of Propell Corporation, an e-commerce provider he cofounded to enable schools and nonprofits to sell on-demand personalized merchandise. Previously, he was founder and CEO of PhotoTLC, Inc., providing online and in-store digital photo services and gifts for the largest retailers in the United States, including Walgreens, CVS, Rite Aid, Meijer, Albertsons and Wal-Mart.   Prior to PhotoTLC, he was CEO of photo sharing pioneer, as well as serving in an ongoing role assisting technology and consumer product startups.  He was founder and CEO of Palladium Interactive, which created children’s and family software and online services, which was sold profitably to The Learning Company (later Mattel). 


Before Palladium, at Brøderbund and later Mindscape, Ed was a key member of each company's management team, overseeing the selection, development and marketing of highly successful entertainment and educational computer and video game software. Ed received his B.A. from the University of Hartford and is a graduate of Stanford University’s Executive Program.

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